Samedi Valpic nr 12 – April 11, 2026 –

Bruno Huggler – Director, Crans-Montana Tourism
Samedi Valpic nr 12 – April 11, 2026 –
This conference-debate explores the opportunities and challenges linked to the 2027 World Ski Championships in Crans Montana. Bruno Huggler, Director of Crans Montana Tourisme et Congrès, details the investments, the media spin-offs and the importance of transforming the event into lasting benefits for the resort, its residents and its economic players. The focus is onhospitality,infrastructure improvements (particularly in terms of hotels and transport) and collaboration between thevarious stakeholders. Concerns about accommodation capacity, seasonal coordination and the management of tourist flows are also addressed.
xxx Session background
- Public meeting with Bruno Huggler, Director of Crans-Montana Tourisme et Congrès, on the theme of “After the 2027 World Championships”. Bruno Huggler was interviewed by Denis Collé, Vice-President of Valpic, and Jean Metz, President of Valpic.
- Session objective: think about what will remain after the event, and how to derive lasting benefits for the resort, its residents and economic players.
more and full report in Members’ Area / Valpic Saturdays
